DIGITAL SERVICE CATEGORIES:
I . BRAND IDENTITY
II . WEB DESIGN
III . PRINT & PACKAGING
IV . MEDIA VISUALS
BRAND REFRESH
- logo suites, colours & fonts.
- brand presentation
KOR BRANDING
- logo suites, colours & fonts.
- extensive brand strategy & creative direction deck.
- brand presentation.
- packaging proposal suite
- brand guidelines
- digital assets + email signature
BAS BRANDING
- logo suites, colours & fonts.
- mini brand strategy & creative direction.
- brand presentation
BRAND STRATEGY DECK
- MISSION, VISION, VALUES
- TARGET AUDIENCE PROFILES PERSONAS, PAIN POINTS, MOTIVATIONS
- MARKET POSITIONING
- TONE OF VOICE & MESSAGING
- TAGLINE OR BRAND ESSENCE
- SOMETIMES: NAMING RATIONALE OR VERBAL IDENTITY
ART DIRECTION DECK
- CREATIVE CONCEPT WRITE-UP (1–2 PAGES)
- BRAND NARRATIVE, CAMPAIGN THEME, EMOTIONAL TONE
- MOOD BOARDS (3–5 BOARDS)
- VISUAL INSPIRATION FOR LIGHTING, SET, TALENT.
- STORY BOARDING
- SKETCHES OR WRITTEN DESCRIPTIONS FOR EACH KEY FRAME
CREATIVE DIRECTION DECK
- UMBRELLA CONCEPT
- MOODBOARDS FOR TONE, AESTHETIC, PHOTOGRAPHY, COLOR, MOTION
- STYLING GUIDELINES (CASTING, WARDROBE, PROPS
- TYPOGRAPHY & COLOUR SYSTEMS (PRELIMINARY OR BRAND-ALIGNED)
- VISUAL STORYTELLING APPROACH (EMOTION, COMPOSITION, TONE)
- EXAMPLES OF BRAND IN ACTION —ADS, SOCIAL POSTS, PACKAGING
WEB DESIGN PROPOSAL
- WEBSITE DISCOVERY & STRATEGIC DIRECTION
- WEBSITE STRUCTURE & SITEMAP PLANNING
- USER EXPERIENCE (UX) & USER INTERFACE (UI) DESIGN
- CUSTOM WEBSITE DESIGN ALIGNED WITH BRAND IDENTITY
- RESPONSIVE DESIGN (DESKTOP, TABLET & MOBILE)

